A customer is craving their favorite meal from your restaurant. They pick up their phone, place an order in seconds, and within no time, their food is on the way…
Smooth and simple, right? That’s what a good online ordering system do…
But here’s the real question, how do you choose the right one?
With so many options out there, picking an online ordering system can feel overwhelming. Some are built for small cafes, while others cater to large chains. Some focus on direct orders, while others integrate with delivery platforms.
So, let’s break it down…. what should you look for, and which platforms are worth considering?
Why Your Food Business needs an Online Ordering System
If you’re still relying on phone orders or walk-ins, you might be losing your potential customers.
Here’s how online ordering can completely transform the way you run your restaurant:
1. More Orders, More Revenue: Customers love convenience. A smooth online system can boost your sales by 20-30% on average.
2. Fewer Order Mistakes: No more misheard phone orders—customers input everything themselves.
3. Customer Data & Insights: Unlike third-party platforms, your own system lets you track customer preferences and run targeted promotions.
4. Reduced Dependency on Food Delivery Apps: Third-party apps charge heavy commissions (sometimes 25-35% per order!). A direct ordering system saves you money.
How to pick the right online ordering system for your restaurant.
An ordering system should do more than take requests, it should enhance your service.
Ease of Use: Your customers shouldn’t struggle to place an order. A simple, intuitive interface is a must.
Mobile-Friendly Design: More than 70% of food orders happen on mobile devices. Make sure your system is mobile-optimized.
Integration with POS & Delivery Services: The system should connect seamlessly with your existing POS system and delivery partners (if needed).
Multiple Payment Options: A smooth checkout experience means letting customers pay in the way that works best for them. Like , Credit cards, UPI, Apple Pay, Google Pay etc.
Data & Analytics: A good system tracks order trends, popular dishes, and repeat customers.
Marketing Features: Some platforms offer built-in loyalty programs, email marketing, and social media integration.
How to Choose the Right Online Ordering System for Your Restaurant
Running a restaurant is no easy task, and managing orders efficiently is key to keeping customers happy. If you’re considering an online ordering system, here are some important things to look for:
1. Cost & Pricing Models
Some platforms charge a monthly fee, while others take a commission per order. If you’re a small business, a zero-commission option may be the best choice.
2. Ease of Use
A good system should be simple to set up and manage, even for non-tech-savvy restaurant owners. Look for an intuitive dashboard and easy menu customization.
3. Payment Flexibility
Customers appreciate multiple payment options like credit cards, UPI, digital wallets, and cash on delivery. Ensure your system supports the most popular payment methods.
4. Delivery & Pickup Management
Some systems offer built-in delivery features, while others integrate with third-party services. If you have your own delivery team, make sure the platform supports order tracking.
5. Marketing & Loyalty Features
A great system helps you grow by offering discount codes, referral programs, and loyalty points to encourage repeat customers.
6. Customer Support & Integration
Your system should integrate well with your existing POS, accounting software, and marketing tools. Also, 24/7 support is crucial in case anything goes wrong. Might be overkill for small businesses.
How to Get Started ?
Not ready for a paid system? Here are some free ways to start online ordering:
a. Google My Business Order Links – List your menu on Google with direct ordering.
b. WhatsApp Ordering – Set up a simple “click-to-order” system via WhatsApp Business.
c. Social Media DMs – Take orders via Instagram and Facebook.
d. QR Code Menus – Let customers scan & order directly.
For long-term growth, though, investing in a proper system will save time, cut costs, and boost orders.
Final Thoughts
A well-chosen online ordering system can make a huge difference in your restaurant’s efficiency, sales, and customer experience…
Whether you’re a small café or a large chain, having a seamless ordering process keeps customers coming back…
While free solutions like WhatsApp and social media orders can work as a starting point, investing in a dedicated system will save time, reduce errors, and increase profits in the long run…
How Vadavision Can Help ?
At Vadavision, we understand that every restaurant has unique needs.
We can help you set up a custom online ordering system that integrates seamlessly with your operations…
We help with everything from a simple website to POS systems, safe payments, and marketing automation to ensure a hassle-free ordering experience… Get in touch to see how we can grow together…
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